“Is Ceph your real name?”

If I had a dollar for everytime someone asks me that question, I’d collect all that money and create a 1027.54% ROI with it (continue reading to find out how).

My real name is Saif Ali Khan but I go by the pen name Ceph Khan.

“But why?”…

First, because Ceph or Saif sound the same.

Second, I don’t want to spend time outranking an Indian celebrity on Google with the same name. You can look it up later.

Hence, Ceph.

I’m 24 years old, a passionate digital marketer since 2009.

I’ve worked with several local and international brands like Vectorform, Theo Organics, Wolf Skin Couture, DFSI etc. through my former agencies and I’ve trained 1200+ people to become digital marketers through my online courses and 4-week workshops.

I launched Clickspot – my digital marketing training business, in Jan 2016.

We literally created the website, and images, email copies & sales pitch in 3 days. On the 4th day, with a total campaign spend of we went live with this ad:


[insert ad image here]


It resulted in a whopping 1027.54% ROI, generated 400+ leads & lead to $5000 in sales.


[insert ads manager screenshot here]


Why am I sharing this with you?

There’s a lot of ‘Gurus’ out there who crank out 2000+ word articles but haven’t launched a single profitable campaign.


Anyone can create content, but not everyone can get results, that’s where I come in.

I’ve figured out online advertising the hard way – by being financially & emotionally invested in it.

After years of being in the game, I’ve developed a process that nails every ad campaign I work on.

From my past experiences, both wins & failures, I know exactly know what works & especially what doesn’t.

And that lead me to develop my own advertising system – “Contextual Coherence”.My proven process of ‘Contextual Coherence’ is based on a fabric woven of Direct response marketing & online consumer psyche.

I started this blog hoping that its content could be used by someone hoping to learn how online ads really work.